Aixbc Founder Playbook
The Definitive Guide to Launching Successfully on Believe
Last updated
The Definitive Guide to Launching Successfully on Believe
Last updated
A spiritual successor to the with expanded insights from $aixbc.
WHO SHOULD USE THIS GUIDE: Committed founders who are passionate about their projects and in it for the long haul. This playbook is for builders who are willing to put their reputation on the line and are prepared to execute consistently over time.
WHO SHOULD NOT USE THIS GUIDE:
Projects without genuine long-term vision
Founders unwilling to engage actively with their community
Those not genuinely excited about what they're building
If you are an investor or trader, you may find that this serves as a lightweight due diligence guide for Believe ecosystem projects. For comprehensive due diligence guides, aixbc has more detailed tutorials exclusively for holders of 1M+ $aixbc tokens.
This guide focuses solely on helping committed founders win.
Make sure your entire team reads this guide.
Ensure your project solves a real problem or serves a genuine need
Validate your idea with trusted advisors before public announcement
Several advisors should be Web 3 natives
Selection here is crucial
Seek advisors you know well, are knowledgeable, and genuinely support you
Be prepared to articulate why you are uniquely positioned to build this ("Product-Founder Fit")
Founder background is extremely important for knowledgable investors
Document clear short-term (3 months) and medium-term (6-12 months) objectives
Create a distinctive, memorable brand identity if you haven't already
Design professional logo and visual assets
Prepare X banner and DEX banner in advance
Make sure your banner is 1500:500px for Dex; it refuses non 3:1 aspect ratio uploads
Create these assets in advance of launch and have them ready
Secure consistent social handles across platforms
Create clear, concise tagline that explains your value proposition in 5-7 words
Develop a professional website with clear value proposition and styling
Establish genuine X presence (don't buy followers or engagement)
Never buy X accounts for yourself or your project (easily detected and damages credibility)
But if we really have to tell you this, reconsider launching in the first place :)
Engage authentically with relevant communities, let them know what you're up to
Follow and interact with Believe ecosystem accounts and founders
CRITICAL: Identify and engage with crypto Twitter influencers in your niche you already know
These folks will often invest on day one to support you
They will often share your project on X when you launch
Join relevant Telegram groups and Discord servers
Connect with potential large holders and community leaders directly
Especially if you already know them personally, these relationships are gold
Seek intros to Believe team members if possible
Join the Believe Slack channel
If building on-chain, have functional code ready to demonstrate
Smart investors will always visit your site and test your app firsthand
Prepare GitHub or equivalent to showcase development work if project is technical/open source
Test your product with a small group of trusted users
Create documentation for your project (even if minimal)
Produce a clear, concise launch announcement
Bonus: Prepare a video introduction (casual Screen Studio or Loom recordings are great)
Draft 3-5 follow-up announcements for post-launch momentum
Create graphics explaining your project's value proposition
Prepare documentation of your team's background and credentials
Ensure website is ready with placeholder for contract address
Launch between 10am-8pm PM ET on Monday-Thursday for optimal attention
Deploy from the account with fewer followers and RT it from your main
This avoids snipers that dump on your true supporters
Immediately upon launch, you can quote-tweet the launch post from your main
Be sure your main account follows the smaller one after you launch
Give Believe team a heads-up well in advance of your launch on X or Slack
If they offer support, you should 100% take them up on this if given the chance
Coordinate with supporters to ensure immediate post-launch engagement
Clear, concise explanation of your project
Tag @launchcoin using proper formatting
Include a short video explaining your vision and background
Use simple language that non-technical supporters can understand
Show genuine enthusiasm for your project
Purchase Enhanced Token Info on DEXScreener immediately after listing
Update all social profiles with contract address
Pin contract address to profile
Update website with contract address prominently displayed
Deploy Telegram community group (recommended over Discord)
Host X Space within 1 hour of launch
Assign team member to answer questions in Telegram continuously
Post first project update with next immediate steps
Engage with all substantive questions across platforms
Thank early supporters personally
Pro tips for your X space:
While not necessary, you can use Canva to create a graphic for your upcoming X space
Run your X space alongside notable accounts or projects for maximum reach
Name your space something eye-catching
It's often a good idea to include your $ticker and "Believe" in the X space title
e.g. "$ticker LAUNCH on @believeapp" for X space name
Make sure you tweet the link to the space from your main and project X when you start it
If you haven't run a spaces before, test it prior to launch so you know how it works
Pin your token launch tweet and CA to the top of your space
Here are some suggested topics to cover during your space on X:
Introduction
Your background and credentials
Why you're qualified to build this project
Project Origin
Problem identification (personal pain point is most compelling)
Solution development process
Product vision
Token Launch Rationale
Why launch a token now
Plans for transaction fee usage
Token utility roadmap
Transparency Section
Current user metrics (if applicable)
Revenue figures (if applicable)
Development timeline
Team composition
Roadmap Presentation
Immediate next steps (7 days)
Short-term milestones (30 days)
Medium-term vision (90 days)
Q&A Session
Prioritize questions from established accounts
Address concerns transparently
Note feature requests and suggestions
Immediately remove speakers that bring up unrelated subject matter to your project
Closing
Summarize immediate next actions
Direct to Telegram for ongoing discussion
Set expectations for next formal update
Post updates daily across personal and project accounts
Include your ticker symbol in tweets regularly, even if you're a Web 2 company
Maintain consistent voice and messaging
Balance technical updates with community engagement
Hire moderators for 24/7 Telegram coverage
Create separate channels for announcements and general discussion
Consider a VIP or whale channel for top holders or advisors
Host or hop on AMAs (at least 2 per week)
The way you stay relevant is by talking about your project to new audiences
This is universal for all founders in any industry
X spaces are a great place to do this
Reach out to @aix_bc for an AMA with our members — the largest community of Believe investors
Showing you are open to questions as a Founder is a crucial signal to the market
Share development updates with visual evidence and real product updates
Celebrate important milestones publicly on X and TG
Address delays or pivots honestly and proactively
Provide regular progress reports against roadmap
Open source when possible for community validation
You can also talk about what you're planning on shipping too
You do not have to wait until things are shipped to talk about them
See below for example
Develop meaningful utility beyond speculation
Focus on creating value for token holders (Reference $Buddy, $TweetDM, and $Aixbc for examples)
Implement utility features incrementally
Gather feedback on utility features from your top advisors or largest holders
It's important you trust who you ask
People might recommend catalysts for their own exit pumps otherwise
Participate in at least 2 Spaces on X weekly beyond your own
Collaborate with adjacent projects in the ecosystem
Engage with comments and mentions consistently
If you post an important update on X, post it to your Telegram and pin it so people don't miss it
Monitor mentions on X for your ticker — otherwise, you’ll miss them
What sets Believe apart is that Founders get 1% of total volume transaction fees
Take time to consider how you will wisely spend this new fundraising
Not recommended:
Buybacks & Burns: While popular, this strategy rarely sustains long-term growth
Recommended:
Product development, team expansion, and Marketing
This is a much better way to use funds and reflects long-term commitment to your project
Consider allocating to liquidity (market making) if possible
Set clear, transparent fee allocation policy
Regularly report on fee usage to community over X and TG
Identify critical skills gaps and prioritize hiring
Consider community-sourced talent when appropriate
Ensure all team members have skin in the game
Publicize key hires with background and responsibilities
Balance technical and community/marketing roles
This part maps well to how you would run any other technology company
Organic growth > paid promotion in Web 3
Do not pay for ads
Avoid paid endorsements from influencers (community can spot these)
Smart investors discount shills from 100k follower accounts with "DM for promos" in their X bios
Invest in quality content creation
Consider allocating budget for community incentives and engagement
Hire dedicated community managers for round-the-clock coverage
Invest in moderation tools and systems
Invite the following bots to your TG: Rose, Protectron, Safeguard
If you don't know how to set these up, ask someone you trust to do so for you
Create comprehensive community guidelines for common commands e.g. /faq in Telegram
Build escalation processes for issues
Train team on crisis communication
Prepare for extreme volatility in token price and sentiment
Do not obsessively check your own chart when you launch
Build and communicate about what you're up to instead
If you're putting in the work, the market will eventually take notice
Trust the process
Develop personal strategies for staying grounded
Seek support from other founders in private channels
Maintain perspective on long-term vision
Separate personal worth from token performance
Establish clear criteria for prioritizing requests
Create processes for evaluating opportunities
Document decision making rationale for transparency
Learn to say no to distractions from core mission
Revisit and adapt strategy regularly, but not reactively
It's normal to lose some sleep the first week of your launch
Establish normal work rhythms afterwards
Build redundancy in critical functions
Delegate appropriate responsibilities
e.g. you should not be personally welcoming each person to your public TG
Set healthy boundaries on ultra late night availability
Maintain physical and health routines
Distinguish between constructive feedback and noise (e.g. burn token requests)
Respond to substantive criticism professionally
Don't engage with trolls or obvious bad actors
Instruct mods to use /ban command to boot them in your TG and move on
Use criticism as market intelligence
Demonstrate adaptability when feedback is valid
Aixbc is the largest investor community on Believe
Our community includes experienced investors with 8 figures of capital across our 30 top holders
We host AMAs for quality projects committed to long-term building
Gain reach to sophisticated investors who understand project valuation
Investment in your project using our $aixbc VC fund
Access to experienced founders within our network
Hands-on involvement in product, roadmap, and token utility design
Introductions to strategic partners aligned with your mission
Going silent for days or during difficult periods
Over-promising and under-delivering
Inconsistent messaging across channels
Reacting emotionally to market movements
Failing to acknowledge mistakes
Launching with critical bugs or vulnerabilities
Neglecting security best practices
Prioritizing features over stability
Ignoring performance issues
Failing to test thoroughly before updates
Allowing toxic community members to dominate
Ignoring legitimate concerns brought up by holders
Lacking clear, enforced community guidelines
Insufficient moderation coverage
Pivoting too frequently based on market sentiment
Chasing trends rather than executing vision
Focusing on token price over product quality
Misallocating resources to non-core activities
Failing to adapt to market feedback
Pro Tip: Get these done as quickly as possible. Early momentum upon token launch is crucial. This is the most important time to be active and communicative. If you need to, do a test run with a test X and a test coin and update on Dex so you see how it works. Label the coin TEST so no one buys it.
Pro Tip: Get these done as quickly as possible. Do not be shy or coy.
Err on the side of over communicating the day of your launch.
Track these metrics weekly to gauge project health:
Engagement rate on social posts by notable accounts
New community members
Community-initiated content and posts
Mention volume across platforms
Features completed vs. roadmap
Bug fix response time
Repository activity (commits, PRs)
Test coverage and quality metrics
Technical debt assessment
User growth rate
Revenue growth (if applicable)
Customer acquisition cost
Customer lifetime value
Runway projections
Remember: Building takes time. The most successful projects focus on consistent execution rather than short-term price action. Create genuine value, and trust the market will recognize it.
If you are a committed founder preparing to launch on Believe
Or already launched and are seeking a hands-on help
The $aixbc team is here to support quality projects with:
Pre-launch advisory
Post-launch support
AMA opportunities with our investor community
Strategic introductions to key ecosystem players
Post-launch support and guidance
Direct investment in your project
Get in touch with our team:
We prioritize projects with clear vision, committed teams, and long-term building mentality.
Let's build something meaningful together.
© 2025 aixbc. All rights reserved.
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Ongoing advisory support through market cycles Reach out to us or join our Telegram to learn more and arrange an AMA
Double-check your launch tweets are properly formatted $TICKER +NAME
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